Under the patronage of His Royal Highness Prince Turki bin Talal bin Abdulaziz, Governor of Asir Region and Chairman of the Asir Development Authority, the second edition of the Asir Investment Forum kicked off this morning, May 27, 2025, at the headquarters of King Khalid University in Al-Faraa, Abha. The forum, held under the slogan "Aseer Thrives... Invest Now," was widely attended by ministers, senior officials, and local and international investors. The forum is part of the Asir Region Development Authority's efforts to enhance the region's position as a promising investment destination. It brings together more than 1,500 guests, including leaders from development sectors and decision-makers, to discuss ways to develop the investment environment and achieve integration between the public and private sectors, in line with the goals of Saudi Vision 2030. The forum kicked off with a ministerial session titled "Aseer Shines... An Investment Destination on the World Map," with the participation of His Excellency the Minister of Tourism, Mr. Ahmed Al-Khateeb; His Excellency the Minister of Communications and Information Technology, Eng. Abdullah Al-Sawaha; and His Excellency the Minister of Municipal Affairs of Qatar, Abdullah Al-Attiyah. Speakers discussed the importance of infrastructure, digital transformation, and major events, such as Abha's bid to host the 2034 World Cup, in driving economic development.
His Excellency the Minister of Commerce, Dr. Majid Al-Qasabi, participated in a leadership speech, discussing the performance of the commercial sector in the region and the ministry's role in stimulating the business environment. His Excellency the Chairman of the Capital Market Authority, Mr. Mohammed Al-Quwaiz, reviewed mechanisms for empowering promising regions through financial markets and legislation supporting economic growth.
The forum includes five main sessions that discuss the most prominent investment opportunities in the tourism, technology, infrastructure, and creative economy sectors, in addition to the role of the Public Investment Fund and its subsidiaries in driving development and promoting sustainability. The forum will also witness the announcement of the launch of "Qimam Al Sarat" Company as an investment arm for land development and facilitating regulatory procedures for investors, in addition to the unveiling of unique projects being presented for the first time.
